Privacy Policy
Last updated: 9/13/2026
1. Introduction
Diraa ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our marketplace platform. Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.
2. Information We Collect
2.1 Personal Information
We may collect personally identifiable information, such as:
- Name and contact information (email address, phone number)
- Account credentials (username, password)
- Profile information (profile picture, bio)
- Business information (for Guides: business name, licence, tax ID)
- Transaction and payment information
- Communication records between users
2.2 Usage Information
We automatically collect certain information when you use our platform:
- Device information (device type, operating system, browser type)
- IP address and location data
- Platform usage patterns and preferences
- Log data (access times, pages viewed, clicks)
- Cookies and similar tracking technologies
3. How We Use Your Information
We use the information we collect for various purposes, including:
- Providing and maintaining our marketplace platform
- Processing transactions and managing user accounts
- Matching users with appropriate Guides
- Facilitating communication between users and Guides
- Sending administrative information and service updates
- Personalizing user experience and content
- Preventing fraud and ensuring platform security
- Complying with legal obligations
- Improving our services through analytics
4. Information Sharing and Disclosure
4.1 With Other Users
We share limited profile information between users and Guides to facilitate transactions, including names, ratings, and relevant business information.
4.2 With Service Providers
We may share information with trusted third-party service providers who assist us in operating our platform, processing payments, or analyzing usage data.
4.3 Legal Requirements
We may disclose information when required by law or to protect the rights, property, or safety of Diraa, our users, or others.
5. Data Security
We implement appropriate technical and organizational security measures to protect your personal information, including:
- Encryption of sensitive data in transit and at rest
- Regular security assessments and updates
- Access controls and user authentication
- Secure payment processing systems
- Regular data backups and recovery procedures
However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.
6. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your information, we will securely delete or anonymize it.
7. Your Rights and Choices
7.1 Access and Update
You can access and update your personal information through your account settings at any time.
7.2 Data Portability
You have the right to request a copy of your personal data in a structured, machine-readable format.
7.3 Deletion
You can request deletion of your account and associated personal data, subject to certain legal retention requirements.
7.4 Marketing Communications
You can opt out of receiving promotional emails by following the unsubscribe instructions in those emails.
8. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience on our platform:
- Essential Cookies: Necessary for the platform to function properly
- Analytics Cookies: Help us understand how users interact with our platform
- Preference Cookies: Remember your settings and preferences
- Marketing Cookies: Used to deliver relevant advertisements
You can control cookies through your browser settings, but this may affect platform functionality.
9. Children's Privacy
Our platform is not intended for children under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information promptly.
10. International Data Transfers
Your information may be transferred to and processed in countries other than your own. We ensure that such transfers are conducted in accordance with applicable data protection laws and with appropriate safeguards in place.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically.
12. Contact Us
If you have any questions about this Privacy Policy or our privacy practices, please contact us:
- Email: privacy@diraa.co.tz
- Address: Kijitonyama, Sayansi
- Phone: +255 676 907 776
For EU residents: You also have the right to contact your local data protection authority.
© 2026 Diraa. All rights reserved.
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